Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.
Mobile Commerce Daily today - Chase Freedom app provides redemption freedom at Target, Starbucks; Shoppers visit fewer stores as technology becomes ubiquitous: MasterCard.
Luxury Daily today - Saks brings fall magalog to life through Instagram “stunt”; Hermès to add luxury touch to Apple Watch.
Luxury Daily today - Land Rover gets smart with watch face application; Small, dynamic markets in Sub-Saharan African key to retail expansion: A.T. Kearney.
Today in mobile marketing – Google to start testing grocery deliveries this year; Amazon to release $50 tablet as it struggles to sell pricier devices; Verizon starts '5G' field tests in 2016; The coolest mobile tech we saw at IFA Berlin.
Luxury Daily today - Michael Kors, Mr Porter engage on mobile via immersive Facebook ads; Tiffany starts anew with trio of collection updates.
Mobile Commerce Daily today - Old Navy leverages bloggers to extend summer sales into autumn relevancy; EBags adopts mobile-first strategy with innovation lab to drive growth.
Today in mobile marketing – Facebook advances bazaar ambitions; BlackBerry to buy mobile security firm Good Technology for $425 million; China’s once-embattled ZTE almost doubled its share in 15 months; Music app Shazam expands fan connections to all musicians.
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