Shoppable mobile streaming dilutes exclusivity of Fashion Week – Mobile Commerce Daily
Mobile Commerce Daily today - Shoppable mobile streaming dilutes exclusivity of Fashion Week; Progressive takes Snapshot into modern age with mobile app.
David Yurman taunts entry-level consumers with sugary sweet ring collection – Luxury Daily
Luxury Daily today - David Yurman taunts entry-level consumers with sugary sweet ring collection; 56pc of Chinese consumers expect products unavailable in China while abroad: survey.
Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
Mobile Minutes: Instagram to print; Apple’s stores; Twitter reorganizes; IPhone company
Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.
Google’s search rankings change poses threat to mobile app marketers
Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.
Jimmy Choo engages in risky behavior to launch Illicit scent – Luxury Daily
Luxury Daily today - Jimmy Choo engages in risky behavior to launch Illicit scent; Burberry brings breadth and customizability to consumers with scarf bar.
Macy’s Backstage focuses on mobile to compete with discount retailers – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s Backstage focuses on mobile to compete with discount retailers; Denny’s Instagram gift card sweepstakes jump-starts sales for new burgers.
Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics
Today in mobile marketing – Google wants to crush agitating ‘install our app’ ads; Twitter announces global expansion of self-service ads platform; Even if it wasn't the world's first 4K phone, the Sony Xperia Z5 Premium has a lot going on; John Kasich takes presidential campaign to Snapchat with bacon filter ad.
Anti-Flash movement could boost native ads more than HTML5 in short-term
The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could...
Net-A-Porter makes shopping more social by expanding mobile app – Luxury Daily
Luxury Daily today - Net-A-Porter makes shopping more social by expanding mobile app; $50B UK luxury market could almost double by end of decade.