Express’ use of its public Snapchat account to foster two-way communication between the brand and its loyal fans could soon bring other millennial-friendly retailers to the fray, especially once they discover the potential for receiving customer feedback on new styles.
Mobile Commerce Daily today - Dunkin’ Donuts overflows competition with mobile gift and coupon blitz; MasterCard tees up contactless payments with cardholder discounts at The Barclays.
Luxury Daily today - BMW looks to mobile ads and sponsored content to push 6 series; Anya Hindmarch to cause traffic diversion in Selfridges’ parking garage.
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Luxury Daily today - Luxe City Guides launches all-in-one travel app; How big of an effect will the market shake-up have on luxury?
Mobile Commerce Daily today - How Chili’s tabletop tablets are driving charity donations and loyalty signups; Auntie Anne’s hops on mobile delivery bandwagon with Postmates integration.
Luxury Daily today - Mercedes makes match, places mobile ad on Details; Tiffany opens public garden in New York to boost local CSR.
Mobile Commerce Daily today - Mobile flash sale apps lack inspiration, require larger brand presence; Taco Bell adds Visa Checkout to grab all smartphone owners’ orders.
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report fr...
Mobile Commerce Daily today - Target’s Cartwheel drives 10pc more offer downloads via personalization; Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads.