Shiseido partners with Lane Crawford to examine most meaningful things – Luxury Daily
Luxury Daily today - Shiseido partners with Lane Crawford to examine most meaningful things; Saks ups 10022-Shoe’s stride with Manolo Blahnik boutique.
Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
Walgreens’ new app anticipates users’ needs with intelligent messaging – Mobile Commerce Daily
Mobile Commerce Daily today - Walgreens’ new app anticipates users’ needs with intelligent messaging; 99 Ranch Market uncarts beacon-powered WeChat game for shoppers.
Viral videos are myths without proper ad spend: L2 – Luxury Daily
Luxury Daily today - Viral videos are myths without proper ad spend: L2; Saks draws connection between fashion and fragrance for Alaïa debut.
Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
Burberry drives traffic to revamped SoHo store with The Cut placement – Luxury Daily
Luxury Daily today - Burberry drives traffic to revamped SoHo store with The Cut placement; Barneys urges designers to think local with Made in New York initiative.
Macy’s tests mobilized fitting rooms as in-store transformation continues – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s tests mobilized fitting rooms as in-store transformation continues; RetailMeNot aims to be go-to discounter with Apple Watch app.
Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester...
Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
55pc of millennials find messaging app notifications most useful: report
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.