Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward medi...
Mobile Commerce Daily today - Target exec predicts growth 2x industry average due to mobile innovation; ShoeBuy exec: Video, content and social all required to reach mobile users.
Luxury Daily today - Christian Louboutin prompts branded UGC with photo filter app; What does the Chinese currency devaluation mean for the luxury industry?
Today in mobile marketing – Google overhaul 'shareholder friendly' but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.
Luxury Daily today - Skyjet uses Apple Pay to simplify private air travel within mobile app; Van Cleef & Arpels targets travelers with two-for-one watch.
Mobile Commerce Daily today - Sephora muscles into subscription services with help from mobile offers; American Express swipes in Apple Pay for corporate card holders.
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
Luxury Daily today - JetSmarter’s $20M investment to ease private aviation bookings using mobile; Luxury’s emerging identity crisis.
Mobile Commerce Daily today - Retailers adapt social media for real-world, in-store sales impact; Chili’s takes early stumble in transition to mobile loyalty.