Fashion brands increase Instagram interactions by 77pc: L2 – Luxury Daily
Luxury Daily today - Fashion brands increase Instagram interactions by 77pc: L2; Ralph Lauren boasts widest ecommerce product selection: report.
Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile
Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There's an app for that.
Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Home Depot’s Project Color app paints best-in-class omnichannel experience – Mobile Commerce Daily
Mobile Commerce Daily today - Home Depot’s Project Color app paints best-in-class omnichannel experience; Mobile puts an end to back-to-school profits: Deloitte.
Karl Lagerfeld plans private VIP parties for fragrance launch – Luxury Daily
Luxury Daily today - Karl Lagerfeld plans private VIP parties for fragrance launch; Will China’s volatile stock market take further toll on luxury consumption?
Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough
Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.
Marketers should disregard common misconceptions regarding millennials: report
Some common generalizations about millennials are proving to be false, according to research by IRI, and marketers should readjust to connect to the demographic through mobile.
Twitter’s new momentum could build in second half with Project Lightning
Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, sending its shares higher in after-hours trading.
Burger King taps MasterPass to gain wallet share among QSR fans – Mobile Commerce Daily
Mobile Commerce Daily today - Burger King taps MasterPass to gain wallet share among QSR fans; Wearables to account for 20pc of mobile proximity payments by 2020: report.
Brands must keep up with rapidly increasing consumer engagement: report – Luxury Daily
Luxury Daily today - Brands must keep up with rapidly increasing consumer engagement: report; What should Hermès do to recover from PETA’s allegations?