Mobile Commerce Daily today - Target’s pop-culture trivia game on Instagram scores mcommerce points; Chase optimizes homepage for tablets, mimicking feel of app.
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
With a growing number of wireless carriers offering sponsored-data advertising opportunities to marketers, new research from Syniverse asserts that brands and wireless carriers could unlock up to $23 billion annually by 2019 globally with sponsored mob...
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.
Mobile Commerce Daily today - 7-Eleven extends mobile utility to payments for everyday purchases; ShopSavvy innovates personal shopping experience through Twitter.
Luxury Daily today - Peninsula draws attention to new mobile experience with exclusive offerings; Top 10 luxury beauty and personal care efforts of H1.
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
Brands that have developed a large following on Twitter do not always perform as well through live-streaming services, as only specific facets of content drive successful Periscope results, initial findings show.
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.