Mobile Commerce Daily today - TGI Fridays ignites social burger promotion with sense of urgency; 38pc of millennial moms are reachable in-store via beacons: report.
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
Luxury Daily today - Chanel builds collection awareness through Vogue mobile effort; Tiffany brings Fifth Avenue to London with Selfridges installation.
Mobile Commerce Daily today - Marketers not keeping up with shift to contextual coupons: Forrester; PayPal builds cross-border cred with Xoom acquisition.
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. a...
Luxury Daily today - Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2.
Mobile Commerce Daily today - Traditional retailers crush ecommerce giants in omnichannel shopping; Joe Fresh accessorizes fashion blog with mcommerce for seamless experience.
Luxury Daily today - St. Regis broadens content reach through digital magazine; Traditional media brands must adapt by merging content with tech: L2.
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.