Mobile Commerce Daily today - Home Depot’s visual search beta highlights technology’s appeal beyond apparel; Sam’s Club augments Club Pickup with in-app daily deals.
Luxury Daily today - Four Seasons New York looks out different windows this summer; Louis Vuitton gives intimate tour of headquarters via LVMH feature.
A remarkable number of big brands are reviewing their media agency relationships in 2015, with the partnerships they choose likely to reflect mobile’s growing role as a must-have core strategy while laying the groundwork for a big boost to mobile ad budgets in 2016.
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Mobile Commerce Daily today - Wendy’s microsite overloaded by popular Periscope stream with YouTube stars; Mondelez renews commitment to video-driven commerce on Facebook.
Luxury Daily today - Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign.
Luxury Daily today - Lexus introduces virtual reality experience via mobile app; Premium packaging spurs brand ambassadorship: report.
Mobile Commerce Daily today - Starbucks drives sales for new Frappuccino flavors with fan voting on mobile; How an omnichannel mobile strategy might have eased A&P’s decline.
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
The big takeaway from the news on the mobile platform front last week is that if marketers have not yet begun to test branded stickers, filters, emoji and other visual shorthands on social media, the time is now to jump in if they want to be at the for...