Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the Mobile Marketing Association.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability, increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Mobile Commerce Daily today - Gap attempts to revive image with millennials via Spring app; Wells Fargo taps mobile to connect financial advisors with consumers.
Mobile Commerce Daily today - Gap attempts to revive image with millennials via Spring app; Wells Fargo taps mobile to connect financial advisors with consumers.
Luxury Daily today - Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales; How should luxury brands navigate advertising controversies?
Luxury Daily today - Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales; How should luxury brands navigate advertising controversies?
Luxury Daily today - Starwood app minimizes hassle of event planning via partnership; Making headway in emerging markets means focusing on the long-term: A.T. Kearney .
Mobile Commerce Daily today - How Macy’s could make mobile shopping more intimate with on-demand tailoring; Office Depot pushes mcommerce’s buttons with Apple Watch app.
Mobile Commerce Daily today - Why brands should leverage cinemas’ 3.5 million mobile touch points; Chase streamlines mobile banking with Touch ID log-in option.