Mobile Commerce Daily today - Snapchat invests in Spring to capitalize on social commerce growth; Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game.
Luxury Daily today - Fashion brands, consumers turn to visual social platforms for organic reach: report; Year-round gifting strategy essential for retailers’ bottom lines: report.
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Velvet Integrated PR on what makes a successful in-feed native advertising campaign.
While Pinterest and Snapchat continued to signal their big aspirations in mobile advertising last week, the industry’s 800-lb. gorilla named Google adeptly moved to guarantee a significant share of marketers’ budgets with a commerce push on YouTube and the readying of a similar strategy on search.
In the Asia-Pacific region where social media applications are preferred, a marketer’s first priority should be having a mobile-responsive Web site, according to a study from Waggener Edstrom Communications showing that effective content is a cocktail of geography, platform, industry and device.
Mobile Commerce Daily today - Is app-free mobile loyalty the way of the future?; Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency.
Luxury Daily today - Lexus evokes emotion in social video for Enform app; Confidence in US economy tapers in Q1: report.
Mobile Commerce Daily today - Target gets personal on Periscope to tease Eddie Borgo collaboration; Amazon Prime sparks delivery app competition with local store add-ons.
Luxury Daily today - Louis Vuitton anticipates Roman exhibit with Snapchat Story; Japan, Western Europe lead luxury market in Q1: Bain.
Luxury Daily today - Nordstrom simplifies mobile commerce with text message buying; What luxury brands retain the most value over time?