Mobile Commerce Daily today - 90pc of retailers to tap gamification for omnichannel CRM shift: report; Hotel chains deliver instant gratification, propel sales with mobile promotions.
Luxury Daily today - 91pc of consumers do not want their data sold: report; 6pc of retailers can identify consumers upon entering store: report.
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
Today in mobile marketing - Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014.
Mobile Commerce Daily today - Merchants leverage beacons to pay for parking and drive store traffic; Applebee’s broadcasts Times Square menu tasting via Periscope
Luxury Daily today - Maserati focuses on traditional vehicle for new app; Luxury celebrates Venice Biennale with art installations, sponsorships.
Luxury Daily today - Rolls-Royce appeals to modern consumers via livestream launch on Periscope; Connect international experience in retail, digital to curious Chinese consumers.
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Brands and companies that use data across sites or mobile applications for interest-based advertising must comply with Digital Advertising Alliance principles by Sept. 1, as the DAA ramps up its push to provide consumers with transparency and choice re...