Mobile Marketer Marketing Sectors Feed

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Poltergeist is coming after you with live event on Periscope

By | May 6th, 2015|Mobile|

Twentieth Century Fox and Metro-Goldwyn-Mayer Pictures are rolling out a second unique social media marketing tactic today for their collaboration on the Poltergeist remake, this time with Twitter’s new live streaming service Periscope, as they look to leverage millennials' interest in fear-inducing content, personalized material and social media.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

By | May 6th, 2015|Mobile|

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Marketers getting more adept at mobile targeting, but challenges loom

By | May 5th, 2015|Mobile|

While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and...

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Mobile social’s growth continues, except among younger consumers: study

By | May 5th, 2015|Mobile|

Social media usage continues to grow faster on mobile – especially on iPhones – than on desktop, suggesting that marketers must acknowledge that mobile is now the first screen and necessitating the creation of campaigns that involve the consumer as much as possible in content creation, according to a Temkin Group study.

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