Swarovski increases staying power of loyalty program via app – Luxury Daily
Luxury Daily today - Swarovski increases staying power of loyalty program via app; Luxury brands highlight royal relations by welcoming Princess Charlotte.
Google’s mobilegeddon was more hype than reality: report
Two weeks after Google’s algorithm change, preliminary data suggests a mobile-first approach with dedicated mobile sites and responsive sites helped marketers retain their high rankings in Google searches while dynamically served sites saw neither clear benefit nor any detriment to their mobile visibility levels.
Ritz-Carlton eases event planning with mobile app – Luxury Daily
Luxury Daily today - Ritz-Carlton eases event planning with mobile app; Brazil interior’s mix of opportunities, challenges requires altered approach: BCG.
Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
Mobile marketers must think globally by measuring behavior, not regions: report
Mobile marketers should not follow the same rules as more traditional integrated marketing departments who divide the world into clusters based on geography, but should apply learnings from across global markets to measure behavior rather than pre-defi...
Starbucks’ new express store showcases mobile POS, ordering – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks’ new express store showcases mobile POS, ordering; Victoria’s Secret drops a bombshell to drive in-store sales.
Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2015
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2015 conference on Wednesday, April 29 in New York. Here are some pictures from the event.
The Dalmore releases mobile app to educate and engage consumers – Luxury Daily
Luxury Daily today - The Dalmore releases mobile app to educate and engage consumers; 4 trends dominate affluent purchasing post-recession, claims YouGov exec.
Sephora exec: Apple Pay adoption tied to staff education – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora exec: Apple Pay adoption tied to staff education; Taco Bell unrolls Periscope for Cinco de Mayo giveaway.
MMA native ad guidelines address uncertainty over important mobile opportunity
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.