Mobile phones most personal way to reach consumers: Havas Media exec – Luxury Daily
Luxury Daily today – Mobile phones most personal way to reach consumers: Havas Media exec; Consumer-centric culture makes every individual a brand: Interbrand exec.
Brands need to engage through multiplatform approach: Forrester analyst
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile – Mobile Commerce Daily
Mobile Commerce Daily today - Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile; Best Buy’s Apple Pay adoption hands setback to MCX.
Audi reimagines brand possibilities with on-demand car app – Luxury Daily
Luxury Daily today - Audi reimagines brand possibilities with on-demand car app; What impact will Condé Nast’s extension into ecommerce have on the retail industry?
Harley-Davidson, Bud Light drive motorcycle sweepstakes engagement via SMS
A Harley-Davidson dealer and National Basketball Association team Oklahoma City Thunder leveraged SMS to drive basketball fan engagement in a March motorcycle giveaway that showed the strategy’s value in increasing reach and engagement without additional expenses.
H&M stays in style with curated lists on social media – Mobile Commerce Daily
Mobile Commerce Daily today - H&M stays in style with curated lists on social media; Walmart marries mobile app to wedding and baby registry features.
Luisa Via Roma promotes latest trends on Polyvore – Luxury Daily
Luxury Daily today - Luisa Via Roma promotes latest trends on Polyvore; Luxury brands honor the arts with Whitney museum involvement.
Marketers should tap location history of mobile consumers: report
Customers who frequent the same locations at the same time typically have similar purchase preferences, pointing to how marketers can enhance their advertising strategy by tapping the location history of consumers, according to a report from Columbia B...
Mobile optimization is essential for brands using social media platforms: L2 – Luxury Daily
Luxury Daily today - Mobile optimization is essential for brands using social media platforms: L2; Pucci mixes fashion and philanthropy to give back to Florence.
Branded vs. centralized ordering apps: Will Chipotle tip the scales? – Mobile Commerce Daily
Mobile Commerce Daily today - Branded vs. centralized ordering apps: Will Chipotle tip the scales?; Starbucks' mobile order and pay sees hot start, aided by integration.