Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
Mobile Commerce Daily today - Booking.com flies in wearables commerce with Apple Watch booking app; Caribou Coffee steams up sales via app, mobile loyalty program.
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Mobile Commerce Daily today - Taco Bell’s in-app loyalty program adds filling to mobile strategy; Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors.
Logo TV reality contest show RuPaul’s Drag Race and footwear retailer Foot Locker are the most recent brands to join in on the latest mobile marketing trend, emoji keyboard applications, in an effort to connect further with fans.
Luxury Daily today - BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2.
Mobile Commerce Daily today - Spring shopping app attracts fashion brands and investors; Amex members getting power to use fitness wearable as payment card.
Luxury Daily today - Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate.
Mobile Commerce Daily today - Discover boosts security with mobile-enabled account-freezing tool; Expedia’s app speeds access to last-minute travel information.
Luxury Daily today - TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants; Should luxury brands stop avoiding ecommerce?