NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.
NEW YORK – A General Electric executive at Forrester Research’s Forum for Marketing Leaders said the conglomerate aims to stand out in the crowd by communicating with the consumer as if the company were a person, supporting its outreach by providing emotional content and leveraging various channels’ diverse features and strengths.
Mobile Commerce Daily today - Retailers embrace omnichannel selling but profits are elusive; Starbucks heats up social relationship marketing.
Luxury Daily today - Chanel captures consumers' attention with subtle pop-up video; 114K UHNW individuals relocated to UK over past decade.
Mobile Commerce Daily today - Walgreens embraces customer convenience with interactive lock screen notifications; Chow Tai Fook beacon program generates more than $16M.
Luxury Daily today - Versace shows its technological-savviness via live-stream app Periscope; Burberry uses Snapchat to share video and capture consumers’ attention.
Luxury Daily today - Versace shows its technological-savviness via live-stream app Periscope; Burberry uses Snapchat to share video and capture consumers’ attention.
Mobile Commerce Daily today - Papa John’s heats up mobile payments with sharing solution; Dunkin’ Donuts, Seamless order in mcommerce with Google Wallet integration.
Luxury Daily today - Govberg Jewelers helps horologists manage collections with mobile app; Luxury retailing is understanding the product experience, not the product itself.
Mobile Commerce Daily today - Home Depot doubles down on in-app interactive shopping tools; Coupons.com leads charge for local deals on Apple Watch.