Mercedes-Benz focuses social platforms on golf – Luxury Daily
Luxury Daily today - Mercedes-Benz focuses social platforms on golf; Harrods hosts Samsung takeover to bring cutting-edge technology to consumers.
ABC News Digital exec: Push still valuable in reaching app audience
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Target makes bold mobile statement to drive Lilly Pulitzer sales – Mobile Commerce Daily
Mobile Commerce Daily today - Target makes bold mobile statement to drive Lilly Pulitzer sales; Mobile payments competition moves to OS as Microsoft eyes entry.
XOJet opts for mobile site to reach on-the-go consumers – Luxury Daily
Luxury Daily today - XOJet opts for mobile site to reach on-the-go consumers; Which high-end venues get the luxury seal of approval?
Top 10 mobile social engagements from Q1
During the first quarter of 2015, brands such as Amazon, iHeart Radio, Mountain Dew and Sephora tapped both tried-and-true and newer social media applications to engage more personally with mobile users and leveraged live events or phenomena to promote...
Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge – Mobile Commerce Daily
Mobile Commerce Daily - Chipotle adds spice to text-to-win sweepstakes for Tough Mudder challenge; Shopkick expands beacon in-store marketing with white label solution.
Moët & Chandon creates real-time “Moët Moments” via social sharing app – Luxury Daily
Luxury Daily today - Moët & Chandon creates real-time “Moët Moments” via social sharing app; Top 10 luxury branding efforts of Q1.
Brands positioned to see sunny days via weather app ads: study
Brands of all stripes will benefit from advertising on weather-related mobile applications, especially those offering related products and services or utility-based functionality, as mobile becomes a critical source of news and weather for consumers, a...
Macy’s app boosts omnichannel prowess with nearby pickup push – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s app boosts omnichannel prowess with nearby pickup push; Domino’s taps MLB partnership to drive baseball fans’ digital ordering.