Burberry banks on existing brand fans with Details effort – Luxury Daily
Luxury Daily today - Burberry banks on existing brand fans with Details effort; Sustainability should not be about selling one more handbag: Kering CEO.
Top 10 mobile advertising campaigns of Q1
Toyota, Quaker, Lysol and Mazda are pulling away from the pack in mobile advertising, leveraging enhanced targeting, greater interactivity and native experiences to provide seamless digital and physical experiences for consumers and boost awareness of ...
Social network ad spend growth will slow in 2015: report
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Rolls-Royce surprises car sharing consumers with chauffeured experience – Luxury Daily
Luxury Daily today - Rolls-Royce surprises car sharing consumers with chauffeured experience; Top 10 luxury brand digital campaigns of Q1.
Are apathetic retailers killing Apple Pay in-store payments? – Mobile Commerce Daily
Mobile Commerce Daily today - Are apathetic retailers killing Apple Pay in-store payments?; Marriott celebrates 1M mobile check-ins as smartphones transform experience.
Top 10 luxury brand social marketers of Q1 – Luxury Daily
Luxury Daily today - Top 10 luxury brand social marketers of Q1; Tiffany examines timekeeping heritage to advance stance in market.
Why brands should roll out promoted hashtags with organic twists
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trendi...
GroupMe takes advantage of trending topics with new campaign
Microsoft mobile messaging application GroupMe is leveraging multiple popular themes with its new scavenger hunt contest in an attempt to stay relevant.
Amazon pushes mobile product-ordering convenience with Dash service – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon pushes mobile product-ordering convenience with Dash service; Papa Murphy’s heats up revenue-driving SMS program with personalized messages.
Valentino asks consumers to get drawing for user-generated content – Luxury Daily
Luxury Daily today - Valentino asks consumers to get drawing for user-generated content; Reaching Asian luxury consumers requires deeper psychographic understanding.