Top 10 luxury brand mobile marketers of Q1 – Luxury Daily
Luxury Daily today - Top 10 luxury brand mobile marketers of Q1; 44pc affluents shop online for better selection: report.
JCPenney embraces on-the-spot purchasing capability of visual mobile search – Mobile Commerce Daily
Mobile Commerce Daily today - JCPenney embraces on-the-spot purchasing capability of visual mobile search; Kohl’s rolls out mat for mobile social in fitness takeover.
Pandora, Reuters TV make audio, video more relevant on mobile
NEW YORK – Executives with Pandora and Reuters TV at the 2015 Mobile: IAB Marketplace explored the shift in content consumption in mobile audio and video in terms of acquiring clients and exploring the opportunity that the mobile disruption presen...
Conde Nast exec: Mobile advertising is about motivation, not just impressions
NEW YORK – A Conde Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
Monetizing social media can hurt luxury branding: Spring exec – Luxury Daily
Luxury Daily today - Monetizing social media can hurt luxury branding: Spring exec; First Karl Lagerfeld retrospective traces designer’s hands-on approach.
Facebook exec: Cross-device approach offers solution to mobile challenges
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
The North Face pinpoints mobile as rainmaker but storm clouds loom – Mobile Commerce Daily
Mobile Commerce Daily today - The North Face pinpoints mobile as rainmaker but storm clouds loom; Burger King cooks up personalized experiences on new responsive site.
Mobile Minutes: Spotify considers podcasts; Amazon.com’s home services marketplace; Airbnb’s unique raffle; Net rules
Today in mobile marketing - Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge.
Target merges art, apps and sales for unique product interactions – Mobile Commerce Daily
Mobile Marketer today - Target merges art, apps and sales for unique product interactions; Mobile should be hub of customers’ relationships with retailers: report.
Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily
Luxury Daily today - Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape.