Starbucks whips up mobile ordering with delivery options – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks whips up mobile ordering with delivery options; American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes.
Tag Heuer showcases new ambassador with mobile ad – Luxury Daily
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
Tag Heuer showcases new ambassador with mobile ad – Luxury Daily
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
Tag Heuer showcases new ambassador with mobile ad – Luxury Daily
Luxury Daily today - Tag Heuer showcases new ambassador with mobile ad; 75pc of affluents expect salespeople to be knowledgeable: report.
GFK urges marketers to pay attention to new millennial values
NEW YORK – A GFK executive at the 2015 Mobile Marketing Association Forum New York explained the wants and needs of the new millennial generation and encouraged marketers to incorporate this behavior in advertising.
Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains
Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did.
Google exec: Mobile forces right blend of actionable sports content
NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.
Coca-Cola, MasterCard stress need for fact-based mobile marketing
NEW YORK – Coca-Cola and MasterCard executives at the 2015 Mobile Marketing Association Forum New York urged other brands to partake in fact-based mobile marketing to insure that all facets of a company understand the potential of mobile and its wide consumer reach.
Walmart, others could sweeten ROI by reallocating budget to mobile: MMA
NEW YORK - Marketers would significantly increase their overall campaign return on investment without increasing budget by simply adjusting mobile spend upward, according to results from a Mobile Marketing Association study of campaigns by Coca-Cola’s Gold Peak tea, Walmart, Mastercard and AT&T unveiled at the 2015 Mobile Marketing Association Forum New York.
Siloing guided selling tactics harmful to beauty sector conversions: L2 – Luxury Daily
Luxury Daily today - Siloing guided selling tactics harmful to beauty sector conversions: L2; Apple Watch not likely to impact growing interest in Swiss horology: report.