NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.
Mobile Commerce Daily today - IKEA exec: Selling through Instagram creates personalized user experience; Brown-Forman leverages mobile to connect content, retail experiences.
Today in mobile marketing - Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.
Mobile Commerce Daily today - Facebook’s integration of TheFind could boost outlook for social shopping; Domino’s throws ball in mobile’s court via March Madness promotion.
Luxury Daily today - Gotham Air provides taxi services via helicopter with mobile app; 10 key trends in luxury retail.
While one of the significant advantages of programmatic buying on mobile is the ability to overlay data at an individual impression level, many marketers still believe programmatic is mainly for desktop, according to the Interactive Advertising Bureau.
Luxury Daily today - Breitling positions mobile connectivity as timepiece accompaniment; Luxury brands target affluents attending Hong Kong Art Week.
Mobile Commerce Daily today - Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile; L’Oreal moves pawn into mobile space with scanning platform partnership.
Mobile Marketer and the Direct Marketing Association jointly hosted the Mobile Marketing Day 2015 conference on Thursday, March 12, in New York. Here are some pictures from the event.
Mobile Commerce Daily today - AutoTrader.com pilots beacons to engage car buyers at dealers; Coldwell Banker: Mobile is sharing medium for buyers, sellers and agents.