Bergdorf Goodman courts both genders with simultaneous Departures ads – Luxury Daily
Luxury Daily today - Bergdorf Goodman courts both genders with simultaneous Departures ads; National Apprenticeship Week prompts brands to promote programs.
68pc of millennials follow luxury brands on social media: report – Luxury Daily
Luxury Daily today - 68pc of millennials follow luxury brands on social media: report; Should designers have their own social media personas?
InMobi, Pinterest programs show marketers making headway in mobile targeting
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.
Johnnie Walker Blue Label embraces mobile integration with smart bottle concept – Luxury Daily
Luxury Daily today - Johnnie Walker Blue Label embraces mobile integration with smart bottle concept; Brands celebrate International Women’s Day with events and promotions.
Phablet is killer mobile form factor with skyrocketing usage rate: report
Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.
Phablet is killer mobile form factor with skyrocketing usage rate: report
Phablet usage is growing at almost four times the rate of medium-size smartphones thanks to strong media and entertainment consumption that positions the devices as mobile televisions, according to new data from Flurry Analytics.
Farfetch appeals to global voyagers through Departures effort – Luxury Daily
Luxury Daily today - Farfetch appeals to global voyagers through Departures effort; Barneys ramps up digital efforts with new Web site.
Flat app use means tighter competition for attention, higher ad prices: report
The use of applications has remained relatively steady even as the number and variety of apps continues to expand and smartphone adoption grows, according to a new report from Parks Associates.
Marketers miss out with mobile radio ads lacking call to action
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
Sotheby’s eases transactions with DocuSign app – Luxury Daily
Luxury Daily today - Sotheby’s eases transactions with DocuSign app; Bulgari turns attention to accessories during Milan Fashion Week.