Today in mobile marketing - Sony to concentrate on Playstation, may sell off mobile phone and TV lines; Lenovo pulls laptop app after security warnings; Pebble to unveil new model ahead of the Apple Watch; StyleBlueprint’s app offers inside guide to Nashville.
Luxury Daily today - Real-time retail will revolutionize shopping as we know it: report; Luxury department stores use fashion bloggers to attract consumers.
In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.
Upworthy’s partnerships with brands such as Unilever and Gap and nonprofits such as the United Nations booked more than $10 million in revenue last year, more than doubling the two-year-old Web site’s goal and validating the wisdom of its focus on delivering viral content experiences for mobile and social audiences.
Mobile Commerce Daily today - GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers; Target’s app tightens integration between offers, shopping lists.
Snapchat, Uber and Pinterest are being valued at eye-popping levels as the potential of mobile-first companies begins to be realized while still promising a lot more to come.
Mobile Commerce Daily today - Target exec says bricks-and-mobile commerce is logical next step; Express, RetailMeNot execs: Beacons will take off following testing phase.
Luxury Daily today - Burberry entices consumers with eye-catching mobile banner; Bottega Veneta taps creatives for narrative fashion composition.
Mobile Commerce Daily today - Walmart.com exec says mobile deserves starring role in SEM, product searches; Zappos execs: Omniplatform is key for healthy retargeting, ROI growth.
Luxury Daily today - Balenciaga reaches fashionistas on the move with Style.com ad; Luxury brands cater to Chinese tourists for Lunar New Year celebrations.