Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Luxury Daily today - Net-A-Porter spurs conversions with British Vogue mobile ad; Cartier romances consumers with proposal video.
Mobile Commerce Daily today - Mobile payment adoption up 2 points as mass use remains elusive: report; Adidas corners mobile pre-orders with footwear reservation app.
Luxury Daily today - Mobile-optimized Web experiences trump app usage: L2; Harrods acts as central hub for branded beauty interactions.
Mobile Commerce Daily today - McDonald’s sports activations drive up to 8x more mobile redemptions; LongHorn Steakhouse drives loyalty with mobile-enabled at-the-table offer.
Vine’s introduction of Vine Kids could be the beginning of an opportunity for mobile marketers to dive wholeheartedly into efforts on the original platform given that less mature audiences will no longer be a burden of consideration.
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
Mobile Commerce Daily today - 55pc of retailers say mobile’s purpose is to drive in-store sales: report; Neiman Marcus, Office Depot simplify shopping via MasterCard digital wallet.
Luxury Daily today - Patek Philippe leads with timepiece statistics for Departures ad; Chinese millionaires spending 5pc less on gifting: report.
Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to Forrester Research.