With winter storm Juno bearing down on the New York and Boston regions, savvy marketers were quick to put plans into place to stay in touch with customers and make them aware of valuable services or offers by leveraging the one device many will be keeping nearby at all times – their smartphones.
Luxury Daily today - Yacht Partners International bring mobile to yachting world; Omnichannel strategies needed in Chinese ecommerce: report.
Mobile Commerce Daily today - How mobile helped Starbucks boost foot traffic by 2pc; Last-minute booking apps will need to evolve to survive.
Mobile Commerce Daily today - Mobile lessons learned from 2014 holiday shopping season; PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes.
Luxury Daily today - Jaeger-LeCoultre touts moonphase complications via mobile; Affluents less confident about travel plans this year: report.
While brands and executives from around the globe are often present on LinkedIn, very few advertising initiatives appear, making the site a missed opportunity for mobile marketers.
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Retailers, florists and other brands will be guilty more than ever this year of ruining lovers’ Valentine’s Day surprises with retargeted ads, as mobile networks’ push for customer sign-in across all devices boosts the aggregation of personal information.
Luxury Daily today - 51pc of world uses social media: report; Payment security top priority for retailers in 2015.
Mobile Commerce Daily today - Amazon drops mobile wallet as chances of a shakeout grow; Millennials’ mobile booking preferences pressuring brands to improve apps: report.