Today in mobile marketing - Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry's Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace.
Mobile Commerce Daily today - Gap ramps up mobile to mimic flagship store experience; EBay exec says mobile loyalty missteps are driving away consumers.
While new research from GfK MRI suggests treating millennials as a uniform segment can be a mistake for fashion marketers, it also reveals that mobile is an exception, as most consumers in this group express similar positive attitudes toward mobile mar...
Luxury Daily today - Nordstrom enables multichannel catalog viewing with updated app; Australia luxury retail growing by 9.8pc: report.
Mobile Commerce Daily today - Macy’s restructures as overly promotional mobile strategy takes its toll; Marsh Supermarkets pioneers iBeacon-Apple Watch integration.
Luxury Daily today - Neiman Marcus introduces new interactive retail tables; Harrods builds foundation for 2015 resolutions with wellness takeover.
Mobile Commerce Daily today - Target reaps rewards of mobile push as holiday traffic hits 60pc; L’Oreal, Barilla launch mobile receipts promotions at Walmart.
Mobile Commerce Daily today - Walgreens pioneers mhealth’s integration with mobile loyalty; Taco Bell tempts app users with free taco after mobile purchase.
Luxury Daily - Luxury Collection turns to Departures; Brands set up shop at Courchevel to reach affluent skiers.
While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.