Mobile Commerce Daily today - Fox Networks taps DirecTV to entice more consumers on mobile; Regal Entertainment pushes eGift cards sales with mobile-optimized incentive.
Luxury Daily today - Beauty marketers spent 23pc more on digital in 2014: report; Top 10 luxury advertising efforts of 2014.
Mobile Commerce Daily today - Holiday shopping delivers social commerce gains, mobile frustrations; Calvin Klein revamps ecommerce strategy to address mobile growth.
Mobile Commerce Daily today - McDonald’s beacons reap 18K offer redemptions; Amazon Prime Now raises bar with one-hour delivery.
Luxury Daily today - Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site.
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Mobile Commerce Daily today - Target meets last-minute shoppers’ needs via mobile services, offers; Mazda’s mobile-appointment scheduling aims to ease customer-dealer relations.
Luxury Daily today - Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips.
Today in mobile marketing - BlackBerry woos keyboard loyalists with Classic device launch; Video ads are performing well on Facebook, but YouTube still accounts for more views; Amazon not as unstoppable as it may appear; NBC pushes TV Everywhere with p...
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.