Apple Pay’s growth increases pressure on retailers to jump on board – Mobile Commerce Daily
Mobile Commerce Daily today - Apple Pay’s growth increases pressure on retailers to jump on board; Lacoste seeks conversion in Snapchat campaign.
Chandon makes it glitter in Elle mobile ad – Luxury Daily
Luxury Daily today - Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.
62pc of businesses still treat mobile as a new technology: Forrester
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
NBC 4 New York brings video to subway riders as first Wi-Fi advertiser
NBC 4 New York, the NBC television network’s flagship station, is the first brand to advertise on the New York subway’s Wi-Fi platform, beaming video clips to connected consumers in tunnels beneath the Big Apple.
Mobile rewards gain stature as currency for airlines – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile rewards gain stature as currency for airlines; Banana Republic targets holiday shoppers via Curb, Deliv apps.
Gucci, Ralph Lauren are 2014 digital geniuses: L2 – Luxury Daily
Luxury Daily today - Gucci, Ralph Lauren are 2014 digital geniuses: L2; Saks turns to stylish stuffed bear for gift advice.
Marketers urged to more deftly tap consumer emotions on mobile: study
Emotions have the capacity to influence how people use mobile devices and applications, raising implications for marketers, according to a study by RealityMine Analytics.
Audio vs. beacons: Which is better at driving in-store engagements?
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
John Frieda triggers mobile experience with sound waves in mass merchant – Mobile Commerce Daily
Mobile Commerce Daily today - John Frieda triggers mobile experience with sound waves in mass merchant; Priceline.com’s Express Deals integrates Apple Pay for even faster reservations.
Lexus celebrates holidays with branded GIFs – Luxury Daily
Luxury Daily today - Lexus celebrates holidays with branded GIFs; Brands need to adapt to remain competitive: report