Today in mobile marketing - SoftBank shrinks U.S. office, marking end of failed T-Mobile bid; Iowa is building the nation’s first smartphone driver’s license; Instead of fighting Bitcoin, the U.S. could make its own digital currency; Chicago and New York officials look to build Uber-like apps for taxis.
Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
Luxury Daily today - Fashion and luxury purchases are 33pc of all mobile transactions; Chinese consumers plan to spend the same or more next year: report.
Mobile Commerce Daily today - Amazon’s Surprise! app points to growing role for mobile gifts cards; Krispy Kreme bakes in donut rewards with new loyalty app.
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
Mobile Commerce Daily today - Twitter’s growing influence on ticket sales reflects spontaneous shopping trend; EBay draws inspiration from Pinterest for iPad commerce app.
Luxury Daily today - YSL Beauté creates bespoke tutorials using Google Glass; Luxury is the seventh largest European economy.
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.