Mobile Marketer Marketing Sectors Feed

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Sponsored content campaigns play a happy tune on Internet radio

By | December 9th, 2014|Mobile|

Sponsored content discovery campaigns and efforts focused on driving phone calls and distributing coupons will be a mainstay of Internet radio advertising in the months ahead as more marketers leverage the inspirational power of music to engage mobile ...

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Panasonic, Universal Studios boost results with self-booking social media platforms

By | December 8th, 2014|Mobile|

More brands such as Panasonic, L'Oréal and Universal Studios are turning to self-booking social media platforms in lieu of working with third-party agencies to personally select brand influencers, hashtags and run times of social media campaigns designed to increase awareness.

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Mobile Minutes: Microsoft nixes Nook; Disney’s app push; Chinese app design; Jewelry meets wearables

By | December 7th, 2014|Mobile|

Today in mobile marketing - Barnes & Noble, Microsoft end Nook Media pact; Disney new mobile educational game apps will link to toys; What our tech giants should learn from Chinese app design; Going from smart to smarter.

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