Audi furthers dealer digitization at LA Auto Show – Luxury Daily
Luxury Daily today - Audi furthers dealer digitization at LA Auto Show; Gift guides need to tell stories, spark emotion.
Mercedes-Benz celebrates elegance in social contest – Luxury Daily
Luxury Daily today - Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have?
Image recognition increasingly an app must-have as scanning gains ground – Mobile Commerce Daily
Mobile Commerce Daily today - Image recognition increasingly an app must-have as scanning gains acceptance; Office Depot markets to Shazam users in-store via sound system.
Native ad budgets to jump in 2015 as programmatic takes off
While only between 10 percent and 30 percent of mobile ad budgets currently go to native ads, the number could reach as high as 50 percent next year as programmatic native platforms and inventory begin to proliferate.
Macy’s leverages in-store QR codes for Black Friday giveaway – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s leverages in-app QR codes for Black Friday giveaway; Gap bolsters European presence with Zalando mobile Web push.
Harry Winston seeks Harper’s Bazaar readers for Secrets collection – Luxury Daily
Luxury Daily today - Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report.
Mobile Minutes: Yik Yak; 30-second recharge; iPhone 6 wait; doctors on Apple’s HealthKit
Today in mobile marketing - Yik Yak, big in schools, is a hit with investors too; Recharge your phone in 30 seconds? Israeli firm says it can; Two months later, there's still a wait to buy the iPhone 6; I asked 20,000 doctors about Fitbit and Apple's H...
Apple and (RED) team up to drive app downloads to fight AIDS
Apple and (RED), a humanitarian brand dedicated to raise awareness for HIV and AIDS, are teaming up to entice consumers to download mobile applications from the Apple App Store to support the Global Fund for AIDS.
52pc aware of beacons as location-based services gain: report
In a reflection of how mobile is influencing demand for local information, a surprising 52 percent of all U.S. consumers know what beacons are and 15 percent report having already engaged with them, according to a new report from Placecast.
Amazon boosts social prowess with Snapchat, Instagram, but more needed – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon boosts social prowess with Snapchat, Instagram, but more needed; Charlotte Russe’s Send to Mobile effort sees 3K shares per week.