Luxury and Fashion products generate more mobile purchases: report – Luxury Daily
Luxury Daily today - Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
Mobile’s role growing in moms’ new product testing, purchasing: study
Mobile’s impact on moms’ purchases and new-product testing continues to grow, as mothers use their smartphones as a second screen for shopping while in stores to research products, do price comparisons and look for coupons, according to a study from BabyCenter.
Long-term social media campaigns push holiday commerce higher
While targeted social media posts may be effective in spreading the word about seasonal offers, marketers need a long-term social media strategy encompassing the entire holiday season for their brand to truly resonate with consumers.
David Yurman uses mobile ads to promote charity wish lists – Luxury Daily
Luxury Daily today - David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
Inviting nominations: Mobile Marketer Awards 2014
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.
Target streamlines in-store holiday shopping with app navigation features – Mobile Commerce Daily
Mobile Commerce Daily today - Target streamlines in-store holiday shopping with app navigation features; Walmart taps image recognition for holiday photo cards.
Clé de Peau Beauté flaunts new online boutique on The Cut – Luxury Daily
Today in luxury marketing - Clé de Peau Beauté flaunts new online boutique on The Cut; Net-A-Porter films darkly romantic fairy tale.
Lord & Taylor expands iBeacon program to all US stores – Mobile Commerce Daily
Mobile Commerce Daily today - Lord & Taylor expands iBeacon program to all US stores; Domino’s serves up easy order-tracking with wearables integration.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from Yankee Group, iCrossing and McCann Truth Central.
Peninsula broadens reach with primary Instagram, Twitter accounts – Luxury Daily
Luxury Daily today - Peninsula broadens reach with primary Instagram, Twitter accounts; Swarovski brings holiday sparkle to Galeries Lafayette Beijing.