Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.
Today in mobile marketing - YouTube Music Key is introduced as new rival in streaming; Samsung Electronics chases curved smartphone wave to beat flat screen crowd; Twitter promises long list of changes to keep investors from fleeing; Facebook sets sights on YouTube’s video crown.
Mobile Commerce Daily today - Target ramps up in-store personalization on mobile with acquisition; Urban Outfitters’ timed, targeted mobile messages increase retention rate.
Mobile is driving the need for consumer packaged goods brands to have a deeper understanding of different consumer groups, as some are clamoring to engage directly while others are open to the possibility if approached correctly, according to a new rep...
While banner ads are still a ubiquitous form of mobile marketing that are not yet nearing extinction, brands should focus on leveraging creative advertising such as videos, interactive campaigns and look books to build a storytelling platform.
Mobile Commerce Daily today - Walgreens’ new Android app exemplifies benefits of Lollipop for retailers; Old Navy taps SMS to drive excitement for Black Friday promotions.
Luxury Daily today - Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
Today in mobile marketing – Spotify users rise to more than 50 million; Apple must face US lawsuit over vanishing iPhone text messages; $9.3 billion sales recorded in Alibaba's 24-hour online sale, beating target by 15pc; Republicans signal demise of Internet sales tax bill.
Luxury Daily today - South Korea emerging as top global tastemaker: L2; Gucci reinvents heritage print through artist collaboration.