Disney, Red Bull and Mini Cooper are among brands building engagement by leveraging Coub, the video re-mixing site and application which allows users to create and share looping videos up to 10 seconds long.
Mercedes-Benz, Target and Air Canada are some of the top brands teaming up with Instagram to bring sponsored advertisements to Canadian consumers after the social media application rolled out in-stream advertisements in the United States, United Kingdo...
Mobile Commerce Daily today - How Macy’s combines fashion, mobile technology to target younger shoppers; New Seasons Market leverages iBeacons for customized in-store checkout.
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay's StubHub, GrubHub, Mindshare, DigitasHealth and Silve...
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Mobile Commerce Daily today - Target tests CurrentC mobile payments in store, Apple Pay in app; Kohl’s taps Twitter trivia to drive holiday-shopping engagement.
Luxury Daily today - Better retail experiences depend on technology integration: report; Brands look to Q4 for revenue uptick: Wealth-X.
Today in mobile marketing - Obama asks FCC for strong net neutrality rules; With high maintenance, Vimeo invests in original content; Opera to add 100 million users through Microsoft pact; You can ditch your PC now.
Macy’s and Marriott are two of the top brands using Snapchat as part of their mobile marketing strategy, and both are leveraging the social media application in very different ways.
Mobile Commerce Daily today - Toys R Us taps QR codes for easy navigation to Thanksgiving deals; Paul Frank enlists Blippar’s image recognition in new pop-up shop.