NEW YORK – Digital executives at the ad:tech New York conference debated the pros and cons of both small and large brands using Facebook as a marketing platform before ultimately concluding that the social network’s lack of communication and pay-to-play standards are not beneficial for most companies.
Luxury Daily today - Rolls-Royce weaves mobile app into upcoming exhibition; Burberry celebrates power of gifting with enchanted holiday campaign.
Mobile Commerce Daily today - Burger King bets on PayPal, digital cards for mobile payments, offers; Walgreens exec: NFC payments doubled following Apple Pay integration.
Mobile Commerce Daily today - Retailers’ promotional strategies get mobile makeover with bigger lifecycle focus; Domino’s crowdsourced menu app creates 100,000 new pizzas.
Luxury Daily today - Michael Kors, Duracell create power options for iPhones; French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary.
Today in mobile marketing - Why iOS 8 represents a new kind of challenge for developers; RTL buys YouTube fashion channel in battle for younger viewers; Verizon, AT&T cut mobile prices while boosting data plans; Publicis offers $3.7 billion for Sapient.
Mobile Commerce Daily today - Amazon voice search leads the way in mcommerce despite flawed experience; Walmart streamlines access to in-stock information via app.
Luxury Daily today - Ralph Lauren uses interactive windows to launch line at Harrods; Chloé creates ecommerce link with handbag feature.
Mobile Commerce Daily today - Snacks brands need meaningful content to drive in-store purchases via social; QVC leverages Touch ID for faster payment options.
Luxury Daily today - Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.