Hermès takes consumers Elsewhere to reinterpret its print magazine – Luxury Daily
Luxury Daily today - Hermès takes consumers Elsewhere to reinterpret its print magazine; Top ranking brands embrace the curated, digital Age of You: report.
(RED) and Bank of America tap Nike Running app for charitable campaign
(RED) and Bank of America are partnering with Nike for the TURN YOUR MILES (RED) mobile-optimized fitness campaign to help eradicate HIV submission from mothers to children.
Mobile Minutes: Snapchat eyes ads; Apps promote other apps; Apple announces new event; Foursquare using geotargeting ads
Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.
Hugo Boss touts fall/winter menswear collection on Details via mobile ad – Luxury Daily
Luxury Daily today - Hugo Boss touts fall/winter menswear collection on Details via mobile ad; Luxury brands get on board with breast cancer awareness.
Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC – Mobile Commerce Daily
Mobile Commerce Daily today - Javelin exec: PayPal spin-off to open door wider for Apple Pay, NFC; Kohl’s leverages mobile loyalty program to drive customer engagement.
Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store – Luxury Daily
Luxury Daily today - Bloomingdale’s incorporates mobile touchpoints throughout renovated Silicon Valley store; Top 10 luxury branding efforts of Q3.
Publishers Clearing House’s sweepstakes app has social tie-in
Sweepstakes marketer Publishers Clearing House continues its digital expansion with the launch of a new mobile application that enables users to share information on social about sweepstakes.
CW speeds up mobile engagement with The Flash in launch campaign
CW Television Network’s campaign promoting the premiere of “The Flash” put on a burst of speed for mobile consumers as a large number of them played a game that followed a video ad and engaged with calls to action.
NY Times pushes engagement with NYT Now with offer of free access
The New York Times, continuing to leverage its mobile properties to boost engagement with its content, is offering free unlimited access this week to NYT Now, a recently launched subscription product.
Top 10 luxury brand social marketers of Q3 – Luxury Daily
Luxury Daily today - Top 10 luxury brand social marketers of Q3; UHNW approach to philanthropy shifts from gifts to targeted projects.