Domino’s Pizza serves virtual ordering assistant for mobile convenience
Domino’s Pizza is serving up a more human approach to digital customer service and brand persona with its multi-functional personal virtual ordering assistant, Dom.
Jaguar revives British Villains theme in Google Glass-equipped campaign – Luxury Daily
Luxury Daily today - Jaguar revives British Villains theme in Google Glass-equipped campaign; Estée Lauder Cos. builds breast cancer support system through shared experiences.
Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope
Black Entertainment Television, or BET, is adjusting to meet the audience’s growing demand for mobile content by enlisting high-powered help to oversee the operation of critical mobile platforms.
Top 10 mobile marketing campaigns of Q3
Pillsbury’s Toaster Strudel, Grolsch beer and Mondelez’s Sour Patch Kids were among the brands in the third quarter that shone with their mobile marketing strategies, tapping enhanced targeting, greater interactivity and native experiences.
Top 10 luxury brand mobile marketers of Q3 – Luxury Daily
Luxury Daily today - Top 10 luxury brand mobile marketers of Q3; Burberry ties fragrance to fashion through capsule collection.
Sephora, Walmart turn QR code scans into targeted mobile messaging
Brands such as Sephora, Walmart, Home Depot and Tiger Direct are predicting smartphone users’ responsiveness to specific offers based on the QR codes they have previously scanned.
Mobile Minutes: Angry Birds cutbacks; Visa fights back; keyboard apps; Google Glass fights crime
Today in mobile marketing - Angry Birds maker Rovio to cut up to 130 jobs; How Visa is fighting back as transactions go digital; Android and iPhone keyboard apps to turbocharge your typing; Dubai detectives to get Google Glass to fight crime.
Vertu diverges from smartphone pack with $6K Aster – Luxury Daily
Luxury Daily today - Vertu diverges from smartphone pack with $6K Aster; Bergdorf Goodman sets up art gallery in store windows with Sotheby’s.
Mobile Marketing Association honors 2014 Smarties winners
NEW YORK – The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summit’s Global Smarties Gala at Highline Stages on Oct. 1.
Mobile messaging in marketing held back by organizational issues: Forrester
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.