Giorgio Armani releases mobile video ad on Harper’s Bazaar – Luxury Daily
Luxury Daily today - Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.
Google enhances mobile display advertising to boost cross-screen branding
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
Marketing to young mobile users: a complex, sensitive topic
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space ...
Airlines tread carefully into flash sales as mobile’s influence grows – Mobile Commerce Daily
Mobile Commerce Daily today - Airlines tread carefully into flash sales as mobile’s influence grows; Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series.
Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily
Luxury Daily today - Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.
Lufthansa entices travelers with interactive selfie campaign
Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly captivating brand message.
Mobile Minutes: Ride-sharing troubles; Amazon deliveries; iPhone stumbles; BlackBerry loss shrinks
Today in mobile marketing - Los Angeles and San Francisco threaten ride-sharing firms; Amazon takes a big step toward finally making its own deliveries; Apple CEO Cook goes from record sales to iPhone stumbles; BlackBerry reports smaller-than-expected ...
Retailers should look beyond beacons to drive relevancy during holidays – Mobile Commerce Daily
Mobile Commerce Daily today - Retailers should look beyond beacons to drive relevancy during holidays; Facebook fans spend almost 50pc more at grocery stores: report.
Net-A-Porter spurs fall purchases via mobile trend report – Luxury Daily
Luxury Daily today - Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign.
CPG brands’ localized digital activations more influential than TV ads: report
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.