Skippy stirs up fun with interactive mobile Web effort
Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers.
Stylebop.com creates collage of Fashion Weeks on Instagram – Luxury Daily
Luxury Daily today - Stylebop.com creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections.
Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID – Mobile Commerce Daily
Mobile Commerce Daily today - Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID; Alex and Ani promotes roots in music-themed Twitter contest.
Hasselblad creates mobile showroom via product catalog app – Luxury Daily
Luxury Daily today - Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
Lesser-known social networks offer holiday marketing opportunities for retailers – Mobile Commerce Daily
Mobile Commerce Daily today - Lesser-known social networks offer holiday marketing opportunities for retailers; Tesco tests mobile payment service for easier grocery shopping.
Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth's Best, Scripps Networks and AutoTrader as well as honoring 25 women ...
Mobile ad measurement begins to evolve beyond click-through rates
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions s...
Netropolitan aims to attract wealthy clients to new social network – Luxury Daily
Luxury Daily today - Netropolitan aims to attract wealthy clients to new social network; World billionaire population reaches record high: report.
Mobile bookings demand skyrockets despite lack of optimized experiences: report – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile bookings demand skyrockets despite lack of optimized experiences: report; Sears’ app-supported vehicle pickup adds more options.
Minimalist mobile ads perform better in the US: report
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.