NEW YORK - The ubiquity of mobile phones and the immediacy of the data they can deliver to marketers could spark the demise of legacy loyalty programs, an executive from Ogilvy & Mather’s Bottle Rocket said at the Mobile Marketing Summit: Holiday Focus 2014.
Mobile Marketer presented the Mobile Marketing Summit: Holiday Focus 2014 on Sept. 10 in New York. Here are pictures taken during the event.
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NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
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