Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad – Luxury Daily
Luxury Daily today - Mandarin Oriental revisits celebrity endorsements in Wall Street Journal ad; Key takeaways from the Hermès and LVMH legal battle.
Mobile Minutes: Hybrid devices surge; Twitter suggests new style; Performance-driven marketing; Tablets for grandma
Today in mobile marketing - Report: Hybrid phone-and-tablet devices will soon surpass tablets and laptops; End of the timeline? Twitter hints at move to Facebook-style curation; The entrepreneur’s guide to performance-driven marketing; A tablet for grandma.
MCX mobile payments pilot could steal Apple’s thunder – Mobile Commerce Daily
Mobile Commerce Daily today - MCX mobile payments pilot could steal Apple’s thunder; McDonald’s preparing for launch of NFC-based mobile payments system.
Creating content is worth the investment: Mr Porter editor – Luxury Daily
Luxury Daily today - Creating content is worth the investment: Mr Porter editor; Land Rover unveils opportunity for space flight.
Mobile Minutes: Online shopping on mobile; Facebook buys 100 patents; Web to app conversion; Daimler buys Uber rival
Today in mobile marketing - Online shopping on mobile overtakes desktop for first time in Britain; Facebook buys 100 patents to spur virtual reality, video, speech; Making the leap from Web to mobile apps easier; Daimler acquires Uber rival.
Targeted ads grow at expense of paid search, untargeted banners: report
The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according to a newly revised forecast from...
65pc of empty nesters use smartphones to seek product info: report
Older consumers have adopted some of the digital shopping habits of their tech-savvy counterparts from younger generations, although there are some key differences, according to a new research report.
Saks introduces user-generated content hub to propel purchases – Luxury Daily
Luxury Daily today - Saks introduces user-generated content hub to propel purchases; Burberry taps Kate Moss, Cara Delevingne for fragrance launch.
Mobile Minutes: Uber banned in Germany; Ad tech sales; Customer data; Fliers seek compensation
Today in mobile marketing - Uber service banned across Germany by Frankfurt court; Ad tech companies are selling more ad tech; New approaches to customer data can improve the effectiveness of marketing; Fliers who bring their own devices to watch movie...
Macy’s offers browser-based wallet to streamline holiday purchasing – Mobile Commerce Daily
Mobile Commerce Daily today - Macy’s offers browser-based wallet to streamline holiday purchasing; 7-Eleven brews up loyalty program offering free cup of coffee.