Mobile Commerce Daily today - Minute Maid, Smart Ones supercharge receipt-based promotions via mobile; Mobile’s role in shopping research grew during back-to-school sales.
Luxury Daily today - Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.
Today in mobile marketing - To compete against Alibaba, Wanda joins forces with Baidu and Tencent; YouTube’s educational videos are surprisingly popular; Which of many possible iWatches or iWearables will Apple debut on Sept. 9?; It's time for brands to deliver real-time personalization
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
Mobile Marketer will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!
Today in mobile marketing - Plugged-in over preppy: Teenagers favor tech over clothes; Mobile apps for California's drought, UK floods and India's drinking water; Student-built apps teach colleges a thing or two; Smartwatch showdown: Samsung and LG's n...
Mobile Marketer today - 7-Eleven expands Belly loyalty program in U.S., Canada after trial; Peer-to-peer shopping apps: Which one will survive?
Luxury Daily today - Miu Miu evokes human emotion through unconventional messaging app; Bergdorf Goodman teams with Maserati for branded fashion photo shoot.
While significant gains have been made this year in social analytics, helping to drive bigger spends, there is still much room for improvement before social advertising can reach its full potential.
Mobile Commerce Daily today - Target, Nordstrom boost mcommerce with shoppable Instagram images; NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth.