Brands focused on effective mobile strategy, Smarties finalists show
Brands are thinking more strategically about their mobile campaigns, the finalists for the 10th Mobile Marketing Association (MMA) Global Smarties Awards show.
Luxury fashion labels embrace Spring to reach mobile shoppers – Luxury Daily
Luxury Daily today - Luxury fashion labels embrace Spring to reach mobile shoppers; Keep Web sites slim in China: report.
Is retail enthusiasm for mobile apps waning? – Mobile Commerce Daily
Mobile Commerce Daily today - Is retail enthusiasm for mobile apps waning?; Zappos boosts shoe sales with native integration in MapMyFitness app.
Mobile Minutes: Samsung, eBay, Facebook and Snapchat, new kind of commerce
Today in mobile marketing - Samsung reaches deal to buy startup SmartThings; EBay payments unit in talks to accept bitcoin; Zuckerberg's Snapchat envy isn’t disappearing; A new kind of ecommerce adds a personal touch.
Olive Garden thinks outside the Redbox with SMS-enabled promotion – Mobile Commerce daily
Mobile Commerce Daily Today - Olive Garden thinks outside the Redbox with SMS-enabled promotion; RetailMeNot deploys beacons at 180 colleges for back-to-school blitz.
Dolce & Gabbana reaches consumers through ad on Vogue Web site – Luxury Daily
Luxury Daily today - Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits.
Mobile Minutes: Line, Facebook, AT&T, Lenovo
Today in mobile marketing - App makes a stand against China messaging ban with cute merch; Facebook to track users across devices to study shopping habits; AT&T tries big discount on iPads as it seeks subscriber growth; After China smartphone success, Lenovo plans leap forward overseas.
Frick Collection provides extended, immersive visitor experience via app – Luxury Daily
Luxury Daily today - Frick Collection provides extended, immersive visitor experience via app; Hermès goes beyond product placement with personified watches.
Mobile Minutes: Dish Network, RetailMeNot, Samsung, Candy Crush
Today in mobile marketing - Dish seen as favored T-Mobile suitor after Sprint pulls out; A campaign to pique the interest of those who revel in a deal; Back to the wall, Samsung goes metal With ‘Galaxy Alpha’; 'Candy Crush' decline continues for King, shares fall.
Soaring revenue figures underscore mobile’s importance as advertising tool: report
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.