Diane von Furstenberg boosts mobile ad engagement with video content – Luxury Daily
Luxury Daily today - Diane von Furstenberg boosts mobile ad engagement with video content; Mulberry blends craftsmanship with crafting for festival appearance.
Mobile Minutes: China and mobile messaging, Google and Directr, Buycott, mobile men
Today in mobile marketing - China aims to rein in mobile messaging apps with new regulations; Google’s YouTube buys mobile video startup Directr; Research shows men are more likely to shop on mobile than women.
Only 16pc of businesses have an enterprise-led mobile strategy: report
While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies with mobile-first initiatives, according to a recent report from K...
Cities leverage their mobile brand to lure businesses, workers
A growing number of United States cities are expanding and touting their mobile infrastructure and mobile-oriented businesses to lure new businesses and workers.
Hermès turns formal dressing into fun with tie-centric app – Luxury Daily
Luxury Daily today - Hermès turns formal dressing into fun with tie-centric app; Net-A-Porter hosts exclusive Temperly London shoppable video.
Why retailers should pay closer attention to mobile-only shoppers – Mobile Commerce Daily
Mobile Commerce Daily today - Why retailers should pay closer attention to mobile-only shoppers; Two Tap’s universal shopping cart volume jumps as retailers, publishers sign on.
Mobile Minutes: T-Mobile, Apple and Samsung, Brazilian bitcoin exchange, Lyft
Today in mobile marketing - Sprint and SoftBank back away from T-Mobile US; Apple and Samsung Drop patent fights outside the United States; New digital currency aims to unite every money system on Earth; Lyft’s Plan to make on-demand carpools the everyday way to commute.
A quarter of US Android phone users drive data traffic: study
Nearly a quarter of Android smartphone users in the United States account for more than half of the nation’s Android data traffic, broadening marketers’ options for targeting audiences through behavioral data, according to a new study.
BMW guides fans to the drawing board for app design contest – Luxury Daily
Luxury Daily today - BMW guides fans to the drawing board for app design contest; Ferragamo vies for accessibility with style profiles for latest collection.
Groupon partners with Snapchat to add urgency to mobile offers – Mobile Commerce Daily
Mobile Commerce Daily today - Groupon partners with Snapchat to add urgency to mobile offers; Simon expands iBeacon program to outfit more smart malls.