Today in mobile marketing - Square merges its mobile payments with food delivery by acquiring Caviar; Smaato, an exchange for mobile ads, raises $25 million; Mobile traffic dropped 8.5pc during Friday’s Facebook outage; Enterprise mobile apps pay the most yet attract few developers.
Mobile Commerce Daily today - Walmart.com’s latest overhaul drives more personalized omnichannel experiences; TD Bank optimizes account openings on mobile for added convenience.
Luxury Daily today - Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.
Today in mobile marketing - Uber, Lyft and Airbnb are winning the app download battle; HBO weighs more Web-TV services overseas; Lessons learned on app design for fast-growth markets; Foursquare’s makeover favors ads as check-in buzz fades.
Mobile Commerce Daily today - Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons; Macy’s puts mobile video in back-to-school campaign.
Luxury Daily today - Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort.
Today in mobile marketing - Surprise bidder enters battle for T-Mobile US; Target taps outsider as CEO for needed shakeup; Twitter: Government requests for user data increased; Smart shoes will soon tell you where to go.
Luxury Daily today - Fairmont encourages creative videos for 42-property contest; Nordstrom places emphasis on customer service through new acquisition.
Mobile Commerce Daily today - Google’s disruption of financial services is just getting started: Forrester; GameStop tackles showrooming via beacon tech.
Today in mobile marketing - What Sprint's wireless plan says about the future of mobile; Kim Kardashian, an unlikely mobile video game hit; European regulators training sights on Google's mobile software; Alibaba in talks to invest in Snapchat.