Olive Garden’s new mobile-ordering experience cannot compete – Mobile Commerce Daily
Mobile Commerce Daily today - Olive Garden’s new mobile-ordering experience cannot compete; Email drives 27pc of sales on mobile, social just 0.6pc: report.
The Peninsula promotes new Web site with New York Times mobile effort – Luxury Daily
Luxury Daily today - The Peninsula promotes new Web site with New York Times mobile effort; Bulgari presents high-jewelry collection via Instagram unveiling.
Mobile Minutes: Isis, Comcast, ParkChicago app, Post Office
Today in mobile marketing - Isis mobile wallet rebrands to distance itself from militant group ISIS; Rivals wary of Comcast's mobile-ad prowess; Hundreds ticketed in error despite using ParkChicago app; Post Office launches mobile phone network through...
Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites – Mobile Commerce Daily
Mobile Commerce Daily today - Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites; PayPal report cites security fears in resistance to mobile payments.
Patek Philippe uses minimalism in mobile ad to showcase history
Today in luxury marketing: Patek Philippe uses minimalism in mobile ad to showcase history; Christian Louboutin hypes beauty line with Web site takeover.
Mobile Minutes: Transportation Security Administration, YouTube, Webtoon success, multi-screens aid focus
Today in mobile marketing - Travelers bound for U.S. asked to turn on mobile devices; YouTube partners with Indian carrier to offer pre-paid mobile streaming from just $0.15; Biff, bang, pow: can cartoons help chat apps bank profits?; How working on mu...
How Amazon, PayPal gain competitive advantage on mobile via adaptive design
Transaction-driven sites such as Amazon and PayPal are increasingly embracing adaptive design in order to deliver their sites on mobile up to 40 percent faster than if they used responsive Web design.
Top 10 luxury brand mobile marketers of Q2 – Luxury Daily
Today in luxury marketing: Top 10 luxury brand mobile marketers of Q2; Ferragamo uses microsite to depict global influence.
Twitter has advantage in driving lifestyle app downloads
Twittter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.
Data concerns replace creative as major mobile marketing issue for brands: survey
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.