Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discover’s customer-service app also drives commerce.
Today in mobile marketing - Qualcomm bets on 'WiGig' technology with deal for Wilocity; Mixed predictions about wearables like smartwatches and Google Glass; Amazon would go to court to avoid FTC restrictions on in-app purchases; Why it's finally time ...
Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused campaigns during the first half of 2014 for brand-building and driving commerce.
Today in mobile marketing - Mobile device use in the air not taking off; Deal creating top German mobile company gets OK; Google buys streaming-music service Songza; Microsoft sides with Qualcomm in showdown over connected home; Facebook to acquire vi...
Mobile Commerce Daily today - Applebee’s Tap Room SMS program reinforces neighborhood-bar push; 7-Eleven’s Coca-Cola promotion taps mobile for a unified experience.
Mobile Marketer will not publish on July 3 in observance of Independence Day.
Luxury Daily today - Domaine Chandon creates mobile ad to showcase limited-edition; US brands, retailers send patriotic emails to show heritage, personality.
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program.