Today in mobile marketing - Why mobile-first may not be the best strategy after all; Allstate testing smartphone app to monitor drivers' habits; Tencent's WeChat offers in-app mini shopping malls; Google takes steps to comply with EU's 'right to be for...
Luxury Daily today - Twitter drives brand app downloads via targeted promotions; Mercedes-Benz outpaces competitors with digital: L2.
Today in mobile marketing - Twitter officially joins Facebook, Google in offering mobile app install ads; With FbStart, Facebook hands out goodies to mobile app makers; Bye-bye, words: an emoji-only social app is coming; Blade, a helicopter-booking app...
In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a mobile-first one.
Mobile Commerce Daily today - IKEA melds digital catalogs, Instagram for unique social merchandising strategy; EBay, Gilt prioritize fashion-first wearable tech to push sales.
Mobile Commerce Daily today - Beacon deployments fail to leverage the technology’s full potential; 38pc use mobile frequently for remote check deposits: Bank of America.
Luxury Daily today - The RealReal resale value app helps justify purchase price; Top 10 brand social videos of Q2.
Today in mobile marketing - Twitter acquires AdTech's TapCommerce, rolls out app ads; World Cup breaks Super Bowl record on Twitter; Bitcoin to get more attention from U.S. Consumer Bureau; Tencent to buy nearly 20pc stake in 58.com; Google's mobile p...
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
Mobile Commerce Daily today - Kmart app gets points for rewards, but does not check out; JCPenney scores on Twitter with finely targeted World Cup campaign.