NEW YORK – Marketers are urged to quickly and fluidly interact with data in real-time to reshape experiences and business, as reaction time will determine the winners and losers, according to a senior analyst at Forrester's Forum for Customer Professionals East.
Today in mobile marketing - Yahoo Aviate is latest mobile push, with release today; Mobile malware is on the rise, McAfee report reveals; San Francisco plans to ban certain parking apps; Web naming group pushes ahead on governance transition.
Mobile Commerce Daily - Domino’s creates promotional urgency to boost mobile orders; McDonald’s US ordering-app test brings era of line-free ordering closer.
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
Luxury Daily today - Printemps takes store locator inside with geolocation mobile app; Tiffany explores Elsa Peretti’s career to spark collection interest.
Mobile Commerce Daily today - Delta converts 39pc of desktop customers to app users: report; Health Mart pharmacy network prescribes mobile app for health management.
Today in mobile marketing - Firefox mobile OS makes big gains in emerging markets; Car service app seeks to disrupt the disruptors with permits; Amazon baits developers with $5K per Fire Phone app; Social media fail to live up to early marketing hype.
Luxury Daily today - Moschino encourages mobile commerce with new optimized Web site; Starwood to double luxury presence in China by end of 2015.
Beauty marketer L’Oreal Paris has released its Makeup Genius, a mobile application that allows consumers to virtually test beauty products.
Today in mobile marketing - LinkedIn unveils new app dedicated to job searches; Apple 'kill switch' appears to reduce iPhone robberies; Tablet geared toward children underscores power of imagination; This tool boosts your privacy by opening your Wi-Fi ...